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Babyzabota.ru was originally planned as a website for Bepanthen brand, but in the process of development it has been extended and now covers almost all OTC brands under one digital roof. Now it works like an entry point to Bayer Loyalty program CRM database for our consumers.
BabyZabota Bayer Bepanthen Bepathen Healthcare & Medical JWT Moscow
JWT Moscow
Russian Federation
Our only principle – better under-promise and over-deliver than over-promise and under-deliver.
5A Ogorodnaya sloboda George Plaza business center Moscow Russian Federation
+7495 641 4084
Ilya Vanyavkin
Interactive Projects Producer / JWT Moscow
ILYA VANYAVKIN
INTERACTIVE PROJECTS PRODUCER
Responsible for digital projects on Bayer and Johnson&Johnson accounts in JWT Russia.
Work experience in web-development industry...
Bayer - Bepanthen
Too Hot To Touch? / JWT Paris
Press Ad for Bepanthen. "Too Hot To Touch?" / Bepanthen Spray soothes and hydrates.
Mother Berthe Holding Her Baby / JWT Warsaw
We wanted to break through the clutter of the seet pink and blue communication to mums. We created a reproduction of the oil painting of a mother and a baby where we recreated meticulously...
Bayer - Berocca
Speed Math Elevator / JWT Kuala Lumpur
Berocca is a Vitamin B Complex supplement. Its message of “Think Sharper Act Faster” is targeted at white collar workers looking for that edge to get ahead.That’s why these...
Live Headline / JWT Kuala Lumpur
Berocca is a Vitamin B supplement that promises to help you “Think Sharper, Act Faster”. The headlines on this newspaper appear to be rewritten in real time - as if to keep up with...
Bayer - Hydralin
Today’s Princesses / JWT Paris
All women are princesses. From the young girl to the mature woman, they need an ally to protect their intimate hygiene. Hydralin is there to offer the products to them, which are especially...
Bayer - Try
Try me! / JWT Paris
Try is a brand of personal lubricant that has had no communication since 5 years, but still lives strongly in the Marais, Paris’ gay community. To reconnect with them, we developped...
Bayer - Berocca Boost
Donkey / JWT London
During September 2011 Bayer launched its first UK TV ad campaign for Berocca Boost to raise awareness of the effervescent product.
The activity, created by JWT London, aims to raise...
Bayer - Pro Plus
Pro Plus ‘Stay Alert’ / JWT London
In May 2011, JWT London created a new campaign for Pro Plus targeting students in the UK. The activity ran across student campuses and comprised outdoor, ambient and online advertising....
Bayer - Citrosodina
Bookmarks / JWT Italy
Citrosodina is probably the most famous Digestive Soda used in Italy. In order to launch the new slim size sachets, we realized this print campaign communicating how useful and handy...
Bayer - Priorin
"Hairhelmets" / JWT Group Germany
A local activation and ambient idea for a OTC drug against female hairloss. The fun idea: the tagline “Priorin makes your hair strong” is visualized through motorcycle helmets...
Bayer - Supradyn
Eye / JWT Brazil
Without energy, everything feels harder.
Bayer - Menevit & Elevit
Let's Create Together / JWT New Zealand
Our challenge was to educate both women and men that pregnancy “takes two”. Talking to women was the easy bit, but we knew that men secretly hoped their babies would be made in their...
Bayer - Fitosonno
Fitosonno / JWT Italy
Fitosonno is a natural product against sleep disorders, so it is not positioned as a classic sleeping pill (ie. a strong drug for chronic insomnia) but a natural aid for occasional...
Bayer - Elevit
Million Babies Campaign / JWT Budapest
