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The Macy's Believe campaign is about the power of letters and the magic of the holidays. This year, when kids and parents come to mail their letters to Santa at Macy's, they can bring the characters from the new holiday classic "Yes, Virginia" to life. By downloading the Macy's Believe-o-Magic app and pointing the camera at special markers at Macy's stores, kids can pose for holiday photos with their favorite characters through the magic of augmented reality.
Believe Believe-O-Magic App Believe O Magic Entertainment & Culture JWT NY JWTNY Macys New York NY Virginia Yes Virginia
JWT New York
United States
JWT New York is the headquarters of JWT Worldwide as well as the largest of JWT’s 200-plus offices, serving clients like Bloomberg, Diageo, HSBC, Johnson & Johnson, Kimberly-Clark,...
466 Lexington Avenue New York, NY United States
+1 212 210 7000
Macy's
What's In Store? / JWT New York
Appointment television just added a brand new star to its line-up as Macy’s debuted a series of comedic shorts highlighting its iconic brand. Taking a cue from an American television...
Macy's presents "Yes, Virginia The Musical" / JWT New York
To celebrate Macy’s five-year anniversary of “Believe,” Macy’s turned the classic animated special “Yes, Virginia” into a brand new musical available to schools...
Matt MacDonald
Co-Chief Creative Officer / JWT New York
Matt MacDonald is Co-Chief Creative Officer at JWT NY, responsible for driving the creative vision of the agency’s flagship office. Prior to his appointment as Co-CCO, Matt was...
Claire Capeci
Global Business Director / JWT New York
Claire Capeci is the Global Business Director behind three of JWT’s most innovative accounts: Macy’s, Energizer’s Schick Wilkinson Sword, and Litter Genie brands.
On Macy’s,...
Kimberly-Clark - Kotex
Apology / JWT New York
A young girl pokes fun at the ridiculous world of "feminine hygiene" as she interviews sarcastically about her awesome period. Cutaway footage from actual advertisements highlight...
Frank Conversation / JWT New York
Girls can talk about lots of things on TV. They can even get raped or murdered. But talking about a perfectly natural period? Now that's going too far. This spot for U. by Kotex uses the...
So Obnoxious / JWT New York
A generic, modern tampon commercial deconstructs itself before your eyes.
Macy’s
Yes, Virginia / JWT New York
“Yes, Virginia” is a 30-minute animated Christmas special that was pitched and sold to CBS, premiered in prime time, and received glowing reviews from the likes of Entertainment...
Clinton Kelly / JWT New York
What if Clinton Kelly put it all together for a passport photo?
JetBlue
The Flyer’s Collection / JWT New York
For the past decade, JetBlue has become one of America’s fastest-growing brands by restoring humanity to the increasingly depressing world of air travel.They do this by offering...
Wilkinson Sword - Quattro for Women
Landing Strip and Tidying Up Downstairs / JWT New York
No description available.
DTC - Everlon Collection
Drop Everything for Love / JWT New York
“A Diamond is Forever” is more than just a tagline. It stands for the enduring strength found in every love story. In a year when luxury spending was nearly nonexistent – and with...
Kimberly-Clark - Huggies Pull-ups
Potty Project / JWT New York
Somewhere between hauling 35 pounds onto a changing table and bending down to get a wipe to clean poop, you ask yourself, 'Is it time?' When do I start? How long will it take? These and...
International Andy Awards
Elect the Jury / JWT New York
Today, communication has changed dramatically. The advertising and communications industries have evolved too. Yet, award shows haven’t. We wanted the global creative community...
Microsoft - BIEB
Brand Journalism / JWT New York
In the world of business technology there are three types of decision makers: people that love you, people that use your products but don’t love you, and people that prefer other...
