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The Canadian Film Festival is a non-profit organization devoted to the celebration, promotion and advancement of Canadian filmmaking talent.
To promote the festival a series of ads were created that depict regular people who are so inspired by the movies, that they orchestrate everyday situations – turning them into movie scenes with themselves as the lead character. In keeping with the festival’s celebration of Canadian film talent, all of the spots were shot by different Canadian directors.
Bronze Bank Teller Cinema Canadian Canadian Film Festival digital Entertainment & Culture Festival Lion NFP Cannes Not for profit Online Toronto Film TV
Canadian Film Festival
Maybe a little too Canadian / JWT Toronto
JWT Toronto
Canada
JWT Canada is a one-stop shop that can deliver integrated marketing solutions at all consumer contact
points. We offer superior resources in every discipline: total communications...
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+1 416 926 7300
Paul Wales
EVP, Executive Creative Director / JWT Toronto
Paul has been creating relevant, memorable, and business-driving advertising for 20 years, spending the last 10 as Creative head of JWT’s retail-paced division. He has garnered...
Martin Shewchuk
EVP, Creative Chairman / JWT Toronto
Under Martin's leadership JWT Canada has won multiple Lions at Cannes, appeared in Shots, Archive, CA, D&AD, The One Show, the Clio's, LIAA's and TBS Funniest Commercials.
He has...
BrandAid
BrandAid Project / JWT Toronto
BrandAid helps artisans in third-world countries create prosperity by selling their work online.
We created a direct-mail campaign for BrandAid soliciting the help of advertising...
Nestle - Smarties
Blue is Back / JWT Toronto
In 2009, Smarties instituted a "no artificial colours" claim in Canada. Nestle removed blue from the line-up while they perfected a natural version of that colour.
In 2010, a Blue...
Johnson & Johnson - Anusol
"Interview" / JWT Toronto
A man at a job interview tries to disguise the fact that he is unable to sit down properly due to painful hemorrhoids.
Walmart
Christmas "Toy Flyer" / JWT Toronto
To clearly establish Walmart as the ultimate toy destination for Christmas shoppers, we re-imagined a typical toy flyer.
Custom die cuts were used to make it look like a child had used...
Tim Hortons
Welcome Home / JWT Toronto
Tim Hortons plays such a strong role in Canada, that it is the voice of a heartwarming story of the reunion of an African family in their adopted homeland. This spot aired only during...
Johnson & Johnson - Benylin
Take a Benylin Day / JWT Toronto
A film showcasing the highly successful, multi-tiered launch of the "Take a Benylin Day" campaign.
ParticipACTION
ParticipACTION / JWT Toronto
ParticipACTION is an organization promoting physical activity. JWT recognized a need for a bold leader in the segment and repositioned ParticipACTION with a brand idea that could...
Fall "Lights Out" / "Game Night" / "Alt Route" / JWT Toronto
In 2011, a series of :15 TV spots was created to establish Walmart as the shopping destination for Fall with its offer of simple money saving solutions. "Lights Out", "Game Night" &...
Johnson & Johnson - Imodium Advanced
Port O Potty / JWT Toronto
Because diarrhea can strike unexpectedly, sufferers tend to feel out of control, and never want to stay far from a washroom. To visualize this ‘burden’, Imodium used an image...
Nestle - Kit Kat
Business Card / JWT Toronto
Kit Kat, Canada’s number one candy bar brand, created unique business cards for their brand team. The cards resembled and functioned like a Kit Kat bar, so recipients would be instantly...
Holiday "It Gifts" / JWT Toronto
Barbie "My Bad" and Lightsaber "Surprise" were part of 6 x :15 campaign created to establish Walmart as the gifting destination for the Holidays with its offer of must-have gifts at...
SickKids Foundation - SickKids
2012 Together We Will / JWT Toronto
The Hospital for Sick Children (SickKids) is recognized as Canada's leading centre dedicated to advancing children's health. This campaign is designed to be a public-facing plea...
