J. Walter Thompson

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Benylin

Cough / JWT Cape Town

The Benylin® Cough Cough commercial uses an icon of repetition to highlight how hard it is to get rid of a persistent cough and positions Benylin® Cough as the solution.

JWT Cape Town

South Africa

Our internal motto at the beginning of 2009, “Screw the recession! Nothing’s going to stop us!” Keeping with this attitude, we renovated our studios, achieved the biggest...

30 Keerom Street Cape Town South Africa

+27 21 426 2880

Johnson & Johnson - Benylin

Take a Benylin Day / JWT Toronto

A film showcasing the highly successful, multi-tiered launch of the "Take a Benylin Day" campaign.

Johnson & Johnson - Savlon

Love the Feeling / JWT Cape Town

Savlon antiseptic liquid is gentler on the skin than its main competitors. Our campaign dramatized the benefits of being clean and protected from germs. It also connected emotionally...

Johnson & Johnson - Shower to Shower

Burst / JWT Cape Town

Shower to Shower deodorant gives its users more than just a burst of physical freshness, it gives them a burst of confidence and attitude too! To kick-off the 2012 campaign , we created...

Kalahari

The Kalahari Corporate Delectus / JWT Cape Town

Kalahari.com was in need of a new CI that embodied the fresh and fun tone of voice that came with the switch from Kalahari.net to Kalahari.com. The CI is a functional tool for design specifics,...

Kalahari - Kalahari.com

Christian Bale Box Set / JWT Cape Town

To highlight the wide range of online movies available for sale on Kalahari.net, we drew inspiration from Christian Bale's infamous (7 million hit) rant, to promote the movies he...

Brandhouse - Smirnoff

2010 Smirnoff Experience Mashup Street Collectors Packs / JWT Cape Town

‘Mashup Street’ was a one-night music spectacular hosted in Johannesburg by Smirnoff that combined street cultures from around the world. As an in-store promotion leading...

Global Literacy Project

The My First Book Project / JWT Cape Town

Developing nations face a literacy crisis. Only 20% of schools have books, and children literally don’t have the books to learn from. We wanted to do something to help. We wanted...

Diageo - J&B

They Said / JWT Cape Town

J&B has been made different since 1749 and has a long history of challenging the whiskey convention of the day. Our job was to inspire people with J&B’s convention challenging attitude....

Kalahari

Classic Romance Movies for Men / JWT Cape Town

To celebrate Valentine’s Day, Kalahari.com (South Africa’s largest online retailer) created a new genre in its movie section – Classic Romance Movies for Men.

Re-edited...

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