Head of JWT Entertainment / JWT London
Dean Baker founded and heads up JWT Entertainment, the content production unit of JWT London.
Prior to this, he jointly ran the broadcast department at JWT and was responsible for overseeing worldwide production for Shell.
Dean began his career working at various production companies and advertising agencies. In a career spanning 15 years he has produced commercials for many of the world’s leading brands, shot on every continent and been based in London, New York and Los Angeles.
Dean’s vision with JWT Entertainment is to drive advertising deeper into the content creation process. To make advertising inescapable by bringing major corporations into the writer’s room and put brands DNA and products directly into the content they are financing.
Dean is on the Jury for the inaugural Branded Content & Entertainment category at Cannes Lions 2012.