J. Walter Thompson

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Unilever Singapore Pte Ltd - Lux Body Wash

Radio Prank / JWT Singapore

No planned script can ever trump surprise and humour of a live and organic conversation. So we decided to mess with the medium.On Indonesia's most popular radio song request show, we pranked a famous, cocky jockey on live radio with callers from across the country, all declaring their undying love and strangely sending song requests for just one woman. Every call was for 'Kareena'. This left the radio Jockey perplexed and we captured his mounting confusion on hidden cameras as he struggled to keep his composure and carry on with the show. Till the last caller left the usually chatty jockey speechless. . It was Kareena, thanking all her admirers and crediting it all to the effect of Lux.She even snuck in the tagline of the brand into her conversation and only then did the jockey realise he'd been pranked.

Unilever Singapore Pte Ltd - Lux Body Wash

Liquid Soap Art / JWT Singapore

Lux soaps are now made with Fine fragrances.

The key insight is that fragrances evoke emotions and feelings. Art is the most powerful way to express feelings. Inspired by the mysterious,...

JWT Singapore

Singapore

JWT has been a pioneering ad agency for almost 150 years. Part of that global network, JWT Singapore is one of the leading names in the country. In the last five years it has demonstrated...

50 Scotts Road #01-01 Singapore Singapore

+65 6880 5088

GuanHin Tay

Regional Executive Creative Director, South East Asia and Global ECD / JWT Singapore

Guan joined JWT in 2005. Since then he has been making history, being the first Southeast Asian creative inducted into JWT’s Worldwide Creative Council and steering the agency...

Unilever Singapore Pte Ltd - Magic Spell Soap

Magic Shower Room / JWT Singapore

In ladies’ shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special...

Unilever Singapore Pte Ltd - Lux Soap

Fragrance Sticks / JWT Singapore

Top management of the Lux global teamwas invited to a fragrance workshop.

A leading nose (fine fragrance expert) from Givaudan, a world famous fragrance house and creators of some...

SilkAir Pte Ltd - SilkAir Airlines

Cinema Takeover / JWT Singapore

With the burgeoning of low-cost carriers in Singapore, the romance associated with travelling had all but faded. As the full-service regional wing of Singapore Airlines, SilkAir...

Crown Relocations - Crown Movers

Fragile / JWT Singapore

Crown wanted a direct mail piece to highlight its specialty in moving fragile items. Our solution was unusual, yet particularly relevant. Furniture pieces were printed on the back...

Funkymunky Llp - Sticky Candies

Kaleidoscope / JWT Singapore

If you can imagine it, Sticky can create it. With the ability to customise numerous candy designs, the challenge was to come up with packaging that mirrored its possibilities. We redesigned...

SilkAir Singapore Pte Ltd - SilkAir Airlines

Explorer's Journal / JWT Singapore

SilkAir is a regional airline from Singapore that flies to exotic Asian destinations that people know little about. How do we make people interested, and want to visit a place that...

WWF - Public Service

Noughts and Crosses / JWT Singapore

The brief was to create awareness for the plight of our planet's species that are being exploited for the sake of luxury.

Solution: Even everyday choices can make a big difference....

HSBC - Brand In Action

Golf Anywhere / JWT Singapore

How do you promote a golf championship in a country where less than 0.5% of the population plays the sport? Well, by looking at numbers that are more flattering. For instance, Singapore...

Bayer (S.E.A.) Pte Ltd - Berocca

Battle of Wits / JWT Singapore

Life abounds with tough challenges and decisions. More often than not, a single word or move separates success from failure. By providing essential vitamins and minerals, Berocca...

JWT

A Survey on Social Media Obligations / JWT Singapore

Social networking brings with it a new set of social obligations. People feel obliged to ‘like’ their friends photos and status updates, and keep up with friend’s activities...

Asian Advertising Festival (Spikes Asia) Pte Ltd - Spikes

An Asian Touch / JWT Singapore

As the region’s leading advertising award show, Spikes Asia not just rewards innovative ideas, but also recognises work relevant to Asia’s rich cultures. With this in mind,...

WPP - Atticus Awards

Journey to the West / JWT Singapore

We are on the cusp of one of the biggest marketing challenges of the 21st century. Over half of the major consumer goods manufacturers in China planning are claimed to be ready to launch...

Screening Room - Restaurant

Where Food Meets Film / JWT Singapore

With Screening Room providing an experience that is part cinema and part restaurant, we wanted to dramatise this offering in a unique way. We made real plates, meticulously painted...

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