Sam Kihanya
Associate Creative Director / JWT Kenya
Sam is an economist who found Advertising by chance, dedication and the will of God. He graduated with an Economics / Business Administration degree from Maseno University; he quickly found his niche in the creative world as a writer. Maybe, it was all those novels he read in-between those arduous, mind-boggling classical and neo-classical arguments in his economics classes. Or maybe, it was all those ‘rugby jokes’ read in between lectures. Or maybe, he just found his ‘true self’ as soon as he walked for the first time into an ad agency. Mostly, you’ll find Sam watching soccer, playing basketball and swigging on a double J&B. Not entirely in that order, because there are briefs to be cracked, deadlines to meet, and oh, an on-going search for a wife.