J. Walter Thompson

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Aspire

Stories / JWT London

During 2012 JWT London created an e-mail marketing campaign for Aspire, the UK charity that supports people who have suffered devastating spinal cord injuries, to increase brand partnerships.

Illustrations told the true stories of people that Aspire has helped and aimed to open a conversation with the recipient in order to build brand partnerships.

Related tags

Aspire Charities Non-profit Public Health & Safety

JWT London

United Kingdom

JWT London is an integrated creative agency of international imagination. Our heritage of innovation, our scale and experience of the world, along with the quality of our people,...

1 Knightsbridge Green London United Kingdom

+44 207 656 7000

Russell Ramsey

Executive Creative Director / JWT London

Russell joined JWT London as Executive Creative Director in September 2007 and he made a difference the minute he crossed JWT’s threshold. In January 2012 he was promoted to Executive...

Nestle - Polo

Polo Snow Stamp / JWT London

In December 2009 the entire UK was blanketed in snow. This was a brief opportunity to use snow as a blank canvas, an original and pure medium. The objective was to produce an ambient idea...

JWT London - JWT

Twitterclock / JWT London

There are 3 billion tweets to date with an average of 900,000 per day, a lot of these mentioning the brands we build. We had an idea. Why not collate the tweets that feature our brands every...

Nestle - Kit Kat

Kit Kat Break Maker Minisite / JWT London

Introducing the Kit Kat Break Maker minisite.It’s the perfect place for taking a break during the day.

All the user has to do is choose how long they want to break for, and decide what...

Special Olympics Great Britain

Encouragement / JWT London

Special Olympics Great Britain is the largest provider of year-round sports training and competition for the learning disabled. In November 2010 we launched an interactive online...

Nokia

Shot By Fans / JWT London

We approached Nokia with the concept that a music video could be made using multiple amateur cameramen and their mobile phones. The Noisettes were brought onboard and ‘Shot by Fans’...

HSBC UK - World Selection

HSBC UK World Selection “Truffles” / JWT London

In September 2010 JWT London created campaign for HSBC called ‘Truffles’, promoting the bank as a provider of investment expertise and targets consumers looking for investment...

Nestle - Kit Kat

Kit Kat ‘Crane’ / JWT London

In January 2011 Kit Kat kicked off a marketing campaign reminding UK consumers to make the most of their breaks.

The activity, created by JWT London, builds on the long-running ‘Have...

Johnson & Johnson - Benadryl

War / JWT London

The TV ad reinforces Benadryl's effectiveness credentials and superiority at speed of action in a category where few claims are permissible. The film dramatises how for a hay fever...

Male Cancer Awareness Campaign

Rhian Touches Herself / JWT London

During September 2011 Male Cancer Awareness Campaign (MCAC) launched a bold new marketing campaign fronted by glamour model, Rhian Sugden. The educational viral film aims to eliminate...

Debenhams

Mother’s Day / JWT London

In March 2011 JWT London created a TV and viral film campaign, prompting viewers to make their mums feel special on Mother’s Day.

Online users are able to send the film as a personalised...

CADD - Campaign Against Drinking and Driving

‘What’s the price of a bottle?’ / JWT London

In December 2010 JWT London launched a press campaign targeting drivers over the festive season. The work for Campaign Against Drinking and Driving (CADD) comprised three creative...

National Centre for Domestic Violence

Hands / JWT London

1 in 4 women suffer domestic violence during their lifetime. N.C.D.V. is an emergency legal aid service that gets the victim away from the root of the problem – the abuser. Specifically...

Nestlé - KitKat

The longest tennis match ever. / JWT London

When John Isner beat Nicolas Mahut 70 – 68 at Wimbledon in 2010, in the longest tennis match ever, we saw a tactical opportunity around this historic event that would perfectly suit...

Nestle Rowntree - Fruit Pastilles

Troupe / JWT London

Rowntree’s Fruit Pastilles returned to TV in March 2011 after a four year absence with a £4m advertising campaign. The TV ad, created by JWT London, first broke on 12th March. The...

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