Story of a Life / JWT Tunis
24 hours after the Tunisian dictator flew away, all hope generated by this popular revolution started turning into fear.
Tunisians' feelings were mixed between hope for a better future and anxiety about the social and political instability.
During this period, no brand dared to communicate. The absence of advertising increased doubts about the economic situation.
As the most popular Tunisian brand, Tunisiana decided to act by interrupting the most followed channel during that period: the Radio.
We wanted to create unique branded content - an optimistic slam text. Our slam was broadcasted between breaking news on the chaotic situation. It was told by a young artist coming from Gabes, the birthplace of the revolution.