Fourtrimesters - Doula
Tissue Card / JWT Singapore
Pregnancy is the most tumultuous time for a woman. It is also unprecedented pain followed by immeasurable joy. On the whole, it is the most emotional experience for any woman in her life. On the whole it is a bittersweet experience. We realized if we could capture that in a card, women would be able to relate to our client.
We chose to produce a card with specially sourced tissues and printed her details on them. The tissues came encased in a clear packet. Once removed from the packet, women were surprised to find the following message: For tears of joy you will never forget.