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Worldmakers - Evan Shapiro / JWT Corporate Headquarters

JWT Worldwide CEO and Chairman Bob Jeffrey speaks with Evan Shapiro, President of IFC and the Sundance Channel, on the Worldmakers set in New York. They discuss branded entertainment, innovative channels and how IFC has used innovation to integrate advertising and promotion for its tv programming.

Worldmakers is a digital series created by JWT, featuring people who make things inspired by the world, through technological innovation and international imagination.

Interview date: 24 February 2012

Related tags

bob jeffrey branded entertainment Evan Shapiro Publications & Media worldmade worldmakers

JWT Corporate Headquarters

United States

JWT is the world's best-known marketing communications agency, with nearly 150 years of experience pioneering in brand-building marketing communications. Headquartered in...

466 Lexington Avenue New York United States

+1 212 210 7000

JWT Cannes 2010 / JWT Corporate Headquarters

JWT Global CEO Bob Jeffrey and former Chairman of the JWT Worldwide Creative Council Fernando Vega-Olmos give their entertaining view of famous JWT work to a packed Cannes audience,...

Worldmakers - Mario Batali / JWT Corporate Headquarters

JWT Worldwide CEO and Chairman Bob Jeffrey speaks with Mario Batali, American chef, writer, restaurateur and media personality, on the Worldmakers set in New York. They discuss...

Worldmakers - Brian Perkins / JWT Corporate Headquarters

JWT Worldwide CEO and Chairman Bob Jeffrey speaks with Brian Perkins, Corporate Vice President at Johnson & Johnson, on the Worldmakers set in New York about helping clients innovate...

Worldmakers - Carolyn Everson / JWT Corporate Headquarters

JWT Worldwide CEO and Chairman Bob Jeffrey speaks with Carolyn Everson, Facebook's VP of Global Marketing Solutions, on the Worldmakers set at CES, the 2012 Consumer Electronics...

Worldmakers - Bonnie Fuller / JWT Corporate Headquarters

JWT Worldwide CEO and Chairman Bob Jeffrey speaks with Bonnie Fuller, President and Editor-in-Chief of hollywoodlife.com, on the Worldmakers set in New York. They chat about the...

Worldmakers - Janet Scardino / JWT Corporate Headquarters

JWT Worldwide CEO and Chairman Bob Jeffrey speaks with Function (X) CEO Janet Scardino about the launch of Viggle, the first rewards-based loyalty program for television, on the...

Worldmakers - Rob Barnett / JWT Corporate Headquarters

JWT Worldwide CEO and Chairman Bob Jeffrey speaks with My Damn Channel's Rob Barnett on the set of Worldmakers at the 2012 Consumer Electronics Show in Las Vegas. Barnett discusses...

Worldmakers - Anna Schelle / JWT Corporate Headquarters

JWT Worldwide CEO and Chairman Bob Jeffrey speaks with Anne Schelle, Executive Director of the Open Mobile Video Coalition, about mobile television services on the set of Worldmakers...

Worldmakers - Joe Clayton / JWT Corporate Headquarters

JWT Worldwide CEO and Chairman Bob Jeffrey speaks with Dish Network CEO Joe Clayton on the Worldmakers set at the 2012 Consumer Electronics Show in Las Vegas.

They talk about how Dish...

JWT Planning Tools / JWT Corporate Headquarters

Following the launch of Worldmade in 2011, these Tools were put together by the Planning Council for anyone at JWT involved with the creation of strategy and ideas. To quote Stephen...

Worldmakers - Michelle Moody / JWT Corporate Headquarters

JWT Worldwide CEO and Chairman Bob Jeffrey speaks with Michelle Moody, Ford Cross Vehicle Marketing and Launch Manager, on the Worldmakers set at the 2012 Consumer Electronics Show...

Worldmakers - Sam Chang / JWT Corporate Headquarters

JWT Worldwide CEO and Chairman Bob Jeffrey speaks with Sam Chang, GM of Innovation and Smart TV at LG Electronics, on the Worldmakers set at the 2012 Consumer Electronics Show in Las...

Worldmakers - Dave Madden / JWT Corporate Headquarters

JWT Worldwide CEO and Chairman Bob Jeffrey speaks with Dave Madden from Electronic Arts on the Worldmakers set at CES, the 2012 Consumer Electronics Show in Las Vegas.

Interview date:...

JWT in 2012 / JWT Corporate Headquarters

This year has been filled with new clients, winning work, and new additions to our JWT family. Take a look back at our proudest moments in 2012 from across our network.

WORLDMAKERS Introduction / JWT Corporate Headquarters

Preview our JWT original series, Worldmakers, hosted by JWT CEO and Chairman, Bob Jeffrey. Worldmakers explores the intersection of technological innovation and international...

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